> Haematology and Oncology Clinics of Australia

As the leader in cancer care for many years, HOCA became faced with new challenges in competition arising from demand in the industry.  Realising that they started to lose market share to competitors that were more progressive in marketing their brand, they commissioned Pluvo to develop a strategy that would imprint their number
one position.

The Pluvo strategy was to go back to the beginning and breakdown the reason they had succeeded in the past.