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Outside the square. Inside the circle.
When Sunland built the development Circle on Cavill a retail precinct was developed in the centre of the two towers, standing in the Gold Coast skyline.
Brandhaus was commissioned to develop the brand for this exciting retail precinct, located in the heart of Surfers Paradise. The brand needed to reflect the businesses that were to open shop in the development, who where to be more inline with boutique, high-end fashion, with exquisite cuisine on offer, along with superb entertainment.
The idea developed played on the idea of the name of the development and that Circle on Cavill was, in fact, thinking outside the square on what kind of retail precinct they wanted to create, as the shopping experience they are offering is uniquely different to anywhere in Queensland. Thus the positioning was developed and the high-end, sophisticated look of the Circle on Cavill retail precinct that has revitalized the very heart of Surfers Paradise. |
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Positioning |
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Identity |
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Stationery |
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Website |
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Marketing Collateral
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