 |
Take care.
Flannery’s Natural Grocers, Queensland’s largest health food supermarket, commissioned Brandhaus, through their marketing agency, to revitalise their branding.
At Brandhaus we looked at how the current brand was working and with the direction Flannery’s was heading, they needed a vibrant, modern and fresh new look. Therefore by using vibrant greens and complimentary bright colours, the brand is more vibrant and reflects what Flannery’s is all about, fresh, organic and healthy products for a healthy life.
The branding needed to recognise Flannery's as a carer of the environment and by buying products from them, the consumer would be caring for the planet. From here the ‘take care’ concept was created, which could be seen as either a plant and leaf, an apple or a heart. Each graphical theme portrays the connotations of health and well being, as well as taking care of yourself and the environment. |
 |
|
|
 |
Branding |
|
Signage |
|
Marketing Collateral |
|
Advertising |
|
|
|
|
|
