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I'm lovin it.
McDonald’s Queensland came to Brandhaus to develop creative visuals that were completely different to any past or existing ideas they had in stores. They wanted the visuals to be stimulating and give customers, no matter their age, a feeling of youth.
The theme developed for the signage is based around the McDonald’s positioning statement “I’m lovin’ it”, asking customers the question what do they love. Our interpretation of the brief given by McDonald’s, of being ‘Young Forever’ is having the freedom to dream. From this idea we have created designs that are fresh and based on a dream like scenario where reality becomes fantasy. They are interactive visuals where customers can reflect over elements of the content and discuss with family or friends while they enjoy the food selection on offer.
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In store Graphics |
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