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Meet you there.
Circle on Cavill was built with a circular area of grass, in the centre of the shopping precinct with a giant outdoor television. This was created to host events, attracting shoppers to sit back and enjoy the entertainment, by lying in the sun or eating outdoors at any one of the restaurants. ‘On the Green’ was born as the brand to promote all of the exciting precinct happenings.
They wanted something fun, funky and fresh to attract a younger demographic, while not alienating older generations. |
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Marketing Collateral |
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Advertising |
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