Dance. Magical Transformations.

Soul Mystique, Australia’s only dance and magic costume transformation act, appointed Brandhaus to create a new corporate identity and website design. Winning "Australia’s Got Talent" in 2007 gave them the opportunity to re-evaluate the impact of their brand. They realised that their visual communication did not portray the "WOW" factor of their show.

The decision was made to create a visual identity that would be as mesmerising as the Soul Mystique performance. We developed a handcrafted typeface for the logo, which has an ornate and sophisticated quality about it, tying back to the history of this style of magic. The new logo sits with spectacular imagery, making the whole brand feel not only elegant but magical and mystifying as well.