Holidays. Leisure. Retail.

Sunland Group came to Brandhaus to create a brand for their holiday resort management area, named Sunleisure Group. They wanted a look that kept in style with the Sunland Group branding, but was less corporate and more holiday orientated.

Taking this brief we thought about the destinations people travel to, to get away and that the locations of Sunleisure Group’s holiday resorts were in areas that were like visiting paradise. From here the ‘Bird of Paradise’ concept was developed. Taking the enticing and exotic colouring of a bird of paradise, we have created an abstract graphic that is both fluid and organic, evoking the feelings of taking flight to paradise, where you can relax and unwind, as that’s were you’ll find the holiday resorts of Sunleisure Group.